A shopper was always amazed at the quick wit and intelligence of a fish vendor so he asked him his secret.
The fish vendor said “I wouldn’t tell my secret to just anyone but since you’re such a loyal customer I’ll let you in on it.”
“It’s fish heads. If you eat enough of them it turns you into a certified genius.”
Amazed that it could be so simple the shopper buys 4 fish heads off him at 10 dollars a piece.
A week later the shopper is back complaining that the fish heads were disgusting and he’s not any smarter.
The fish vendor tells him he didn’t eat enough so the shopper buys 20 more.
Another week later the shopper comes back and this time he’s really angry…
“You’re selling me old fish heads for 10 dollars a piece and I just found out I can buy the whole fish for 5 bucks.”
“See” says the fish vendor. “You’re getting smarter already!”
Being Just A Bit Smarter Can Make A Huge Difference
It’s human nature to look for the big fix…that big thing that will propel us to success.
But the reality is most success is built by people making one small improvement after another until building up business momentum over time until it becomes overwhelming.
I want to make your marketing a little smarter in ways that can impact your revenue helping you build up some serious business momentum.
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