Are you staring at an empty screen wondering what you should blog about? Starting a blog for your business seemed like a good idea at the time, but now that you have started, you are at loss for blog post ideas. Sure, the initial few posts were easy and obvious, but how are you going to come up with a steady stream of new content for the long haul?
More and more agents are realising that consistent blogging can be a huge cornerstone of an effective organic (non-paid) long term Search Engine Optimisation strategy for their real estate websites, yet best practices indicate that you want to create 1 or 2 posts per week. That means you need almost 100 blog post ideas to get through your first year of blogging.
Take a deep breath! With some simple strategic tips, coming up with all this content is actually not that hard. Follow these tips to generate interesting blog post ideas to plan content for your blog.
Frequently Asked Questions
Since you are trying to craft content that will interest prospective customers, you should take some time and talk to your customers to find out what they are looking for. One of the easiest real estate blog topics you can cover in detail is simply offering answers to frequently asked questions that you have received. I am sure that you receive many questions on a daily basis from property investors and tenants. So, why not answer these common questions in detail. You never know someone else might be searching online for the same question. If you can answer that query for them it will give you a head start when it comes to choosing which real estate office to go with.
Another avenue is to search social media sites for your topics and see what people are saying about the issue, what they are complaining about and what problems they are having. By demonstrating that you have the answers you are proving your professionalism and expertise.
Inside Industry Information If you have been doing what you do for a little while now, it is likely that you have developed a level of knowledge about the Real Estate industry and market place. Your unique experiences in your industry may already make you something of an expert. It is easy to down play this knowledge as it is the stuff that you use everyday and most people in the industry have similar levels of knowledge.
But heres the kicker, no one shares this info with the public this information. You can share your experiences in your blog. Remember your audience do not know what you know and may find it really interesting to learn, so share your knowledge. You will be seen as an expert.
Turn Reviews and Testimonials Into Case Studies
Surely you are getting testimonials for your clients. Great! Now every review from a happy client is a real estate blog post waiting to be written. Aside from adding testimonials and reviews across your website to act as social proof for your success and client satisfaction, use these testimonials in longer-form blog entries that expound upon your clients’ contentment with your work. Tell the tale of how they came to be a client, what it was like working with them, what their dreams and hopes are, and how the home sale or purchase you helped them with also helped them advance their life goals. Get a Video from them or simply lots of photos. Again you are demonstrating your ability to get the job done for people.
Reviews of Local Businesses
As an active member of your local community it is a safe bet to assume that you’re going to use coffee shops, local dry cleaners, patron local restaurants, and consume an array of other products and services in your market, take 10 minutes to write down your general thoughts on each business and organisation you come into contact with in your area on your blog.
You can take it one step further and interview the local business owner. You know the type of questions you would ask someone that you were meeting for the first time. What do you do, how long have you done it, etc.
The beauty of writing this article is that the other business owner will love to share the fact that they are featured on your blog, with their social networks. This then exposes you to a whole new group of potential customers.
In short, no business in your community is too small to cover. Plus, if you give positive reviews for numerous brands in your area, you increase the odds of making new connections that could prove fruitful for lead generation (a.k.a. referral business) down the line.
Inside Info for Buyers and Sellers
It is really easy to post data about the market, sales up median prices down, days on market blah blah blah. Simply posting a few data points related to home sales and prices in your market is … nice, but nowhere near as nice as going a step further and interpreting what those figures mean in respect to the future market conditions conditions for your area. A great example of doing this is Haydn Meyer on his personal website hayndmeyer.com.au. He provides the usual market data, but then relates it back to what it means to someone in his market place. Check it here
These are just a few good sources for blog post ideas. With a little bit of creativity, you will soon have enough ideas to keep your blog going for the foreseeable future.
Here are 27 great ideas for your next Real Estate Blog post.
Talk About Your City
Most people love where they live so lets share your love for your home town. This can be really useful information for people that are unfamiliar with your area or might be considering moving into the area. This is probably the easiest and quickest way to get started. What are the best coffee shops, take aways, pizza shops etc. Step it up by interviewing local coffee shop owners. You can tell their story and share on your blog. The best part of this strategy is that the person interviewed will be super keen to share your story on your website with their fans and followers.
What are the top rated schools in your town or local area?
Where is the best place to get a cup of coffee?
What are the top 3 or 5 things to do on a weekend in your town or local area ?
Where are some day care providers located? Share reviews, rates, etc.
Describe the job market. Are there local networking events for business professionals?
Who Are You?
Everyone can talk about themselves (even if it feels a little uncomfortable to start). By discussing your experience you are demonstrating your expertise and making it easier for potential clients to do business with you.
Why did you get in the business?
What you like about being a property manager or real estate agent?
What do you like about living in your town or location ?
Talk about your team. Have them tell their story and why they like working in the industry.
These are some of the best types of articles that you can write. People are always looking for new information about the best ways to do things.
How to increase the value of your home with these XXXXX home improvements projects
How to choose a property manager or real estate agent
How to get started investing in real estate
Meet the Locals
Featuring other local businesses can be a great way to generate content for you blog as well as gaining exposure to a new group of potential clients. It will demonstrate that you are a local and that you know your town intimately.
Interview the owner of a family ran business. Someone who has been in town for 20+ years. Ask why they like living there and doing business there
Interview your auto mechanic. Finding a reliable mechanic is not an easy task. Someone new to your city will appreciate this.
Answer Peoples Questions
These are the questions that you are asked on a regular basis every day. Show people that you know the answers, again demonstrate your expertise.
What to ask when looking for potential investment properties to purchase
What improvements can I make that will give me the best results for the lowest cost?
What are the best mortgage options? Fixed? 5 year or a 30 year? What are the pros and cons of each?
What is my home worth?
What should I look for when purchasing an existing home?
What questions should I ask a seller before buying a home?
What is the number 1 thing a buyer looks for in a home?
About Real Estate Industry
The stuff that you deal with every day is just what you do, but could be really interesting to potential clients. You are the expert and have a heap of knowledge that you can use as the basis of blog posts. Sometimes the things that are just commonplace to you may actually be really interesting to your clients.
X advantages of hiring a property manager
X questions you must ask BEFORE hiring a property manager or real estate agent (this can also be used as a lead magnet)
Publish a monthly market report. Be sure to include days on market, average selling price vs. average listing price, etc.
What keeps a home from renting or selling?
Stories about Real Estate
A funny story about showing a home. People love humour. And stories. Use both when you can.
Answer questions that your past clients have asked. Every question you have been asked over the years should be a blog post. You know if one person asked the question, others will want to know the same. Length of the blog post doesn’t matter that much. If you need more content for the post, tie a story into it. Remember — people love stories. If you can story-tell, you win. Bottom line.
This should give you plenty of real estate blog topics for the next few months. I suggest blogging at least once a week for agents. Blog promotion is very important. Share your posts on your social networks, email your database and reach out to other local non-competing businesses when you mention them in a post. (They can then share your posts to their fans as well).
If you run targeted Facebook ads to each post, it’s like pouring gasoline on the fire. It’s a great way to get your content in front of the locals in your market, build awareness and generate more qualified leads. If you want to know how to do this correctly call us on 0409228554 and we can discuss.
We are eighty8two and we love growing Property Management portfolios and Real Estate Businesses. Talk with us about how we can generate more leads for your business. P: 0409228554